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Marketing Automation Specialist

Marketing Automation Specialist

BrainStation is currently seeking a Marketing Automation Specialist to join the Marketing team. In this position, you will play a key role in generating traffic and qualified leads, as well as increasing the visibility of BrainStation’s programs, courses, workshops, events, and brand. Through collaboration with the other members of the content team, you will help define and refine content marketing and social strategies to not only drive leads, but also increase engagement with current and prospective students, and alumni.   

Responsibilities

  • Reporting to the Senior Manager, Content and Communications, you will create and optimize marketing automation and engagement programs to generate and nurture leads
  • Manage prospective and client data in marketing automation software, including: email lists, segmentation, dynamic lists, and automation programs
  • Generate reports that analyze email campaign performance and provide recommendations to improve
  • Manage all email-related activities, including newsletters, product announcements, onboarding emails, automated and triggered messages, event invitations, and more
  • Work to develop email marketing strategy and programs to drive leads and revenue
  • Contribute to the creation of landing pages and other campaign collateral
  • Draft and test subject lines, email content, and CTAs for email marketing campaigns
  • Refine and test different email templates
  • Blog and create copy as needed

Successful candidates will have

  • 3-5 years of email marketing and automation experience, including drip/nurture campaign segment building
  • Marketing copywriting experience, and experience blog or email writing
  • Experience with Intercom or other marketing automation platforms (Marketo, Pardot, Hubspot, Eloqua, etc.)
  • High attention to detail, ensuring marketing campaigns are consistent and aligned with the brand
  • A strong understanding of content development and analytics
  • Ability to juggle multiple projects and work independently to build out a program or campaign
  • A strong work ethic with the utmost integrity and desire to excel and succeed
  • A desire for constant self-improvement
  • A passion for improving education, and a knowledge of the subjects taught within BrainStation
  • A love of learning

Perks and Benefits

  • Flexible Vacation Policy
  • Health & Wellness Programs
  • Culture of Learning & Development
  • Fully-Stocked Kitchens & Lounges
  • New Shiny Device Upgrades
  • Monthly Socials & Team Outings

About BrainStation

BrainStation is a global leader in digital skills training and development, with courses, workshops, events, and corporate training offered online and in state-of-the-art campuses in New York, Toronto, and Vancouver. Founded in 2012, BrainStation has worked with over 250 instructors from the most innovative companies, developing cutting-edge, real-world digital training for more than 50,000 professionals and some of the largest corporations in the world. By 2025, BrainStation will have innovation hubs around the world, and will  be empowering young minds, powerful politicians, fortune 500 CEOs, and the newest wave of disruptive innovators, on campuses and online.

Bonus: Have you been to a campus or joined an online learning opportunity? We are actively seeking individuals that believe in lifelong learning and that have taken part in our On Campus or Online offerings.

NOTE: Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest.

BrainStation is committed to maintaining a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants, regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status will receive consideration for employment. If you have any accessibility requirements or concerns regarding the hiring process or employment with us, please notify us so we can provide suitable accommodation.

 

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